In 1969 Rolando moved from Mexico to the USA with his family and lived and studied in California. At the young age of 15 he began developing his love for photography as a hobby which he continued developing during his education. In High School he obtained an active role as the first Photo Editor for the schools newspaper, The Roadrunner, 1979-1981.
In 1981 he enrolled at The Fashion Institute of Design and Merchandising, (FIDM) in Los Angeles, California. During his studies he participated in several school exhibitions and participated in the publication of the school’s first annual year book in its history, 1983. From 1985-1986 he co-published Sophis, a fashion-art-politics magazine.
In 1989 he moved back to Mexico and worked as a professional freelance photographer.
1994 – The collective photo exhibition entitled ‘Seven photographers Seven’ , Zamora, Michoacán.
1995 – Solo exhibition entitled La Moda, Zamora, Michoacán.
From 1995 to present he has participated in various exhibitions which were highlighted by a solo exhibition “ La Luz de Adentro”, Salon Efrain Vargas, Casa de la Cultura, Morelia, Michoacán, 1997.
“ Rojo por Dentro” Cologio de Michoacán 2000, and had a series of prints at the Photographic Gallery in San Miguel de Allende, 2015.